Distribution
Commercial strength equipment we design, engineer and build ourselves, and the support to sell it in your market.
Sell equipment you can stand behind
We design, engineer and manufacture our own commercial strength equipment in Rayong, Thailand. We build over 80% of what we sell across five factories on one road, and our equipment is training people in more than 20 countries - from military facilities across Asia to international gym franchises.
We are looking for partners in markets where we are not yet properly represented. We would rather have one distributor who knows their market than three who are guessing at it.
Looking to buy equipment rather than sell it? Find your local distributor.
Why Bench
What you are actually selling
Direct from the manufacturer
Bench designs, engineers and manufactures over 80% of what it sells in its own factories in Rayong. You buy direct from us, and on the machines we build we set the lead times ourselves.
For the rest we choose the specialist suppliers ourselves. It is also why we can change the product for your market.
Custom is standard, not an exception
Colours, upholstery and customer branding are part of the normal build. Every fit-out you quote can carry the gym's own colours and name.
Logos and colours typically add two to four weeks, not months.
A full range from one supplier
Plate-loaded and selectorised machines, rigs, racks, benches, storage, barbells, plates, dumbbells, flooring and accessories.
One container, one supplier, one warranty conversation.
A warranty you can sell on
Lifetime frame warranty on EXCEED V2 and ASPIRE, 10 years on CORE V2, GLUTE PRO and REVOLVE, and 5 years on everything else we make - backed by the people who welded the frame.
Full terms on the warranty page.
Read the warranty
Partner support
What we put behind you
Our job is to make your territory work, not just to ship you containers.
Product catalogues and specifications
Current range catalogues, dimensions, weights, loadings and spec sheets.
Supplied as files you can put in front of a customer, not screenshots.
Photography, video and artwork
Product photography, factory footage and installation images, plus co-branded artwork carrying both names.
Our marketing team localises it for your market rather than sending you a folder.
Printed material, made in Thailand
Flags, banners, brochures and showroom graphics, produced here alongside the equipment.
Tell us what you need for an opening or an expo.
Launch kits for new products
When a range launches, you get the assets and the positioning at the same time we do.
So your market does not hear about it from a customer first.
Product and sales training
How the machines work, what changed between versions, and the questions buyers ask.
Direct with our engineering and sales teams.
A named contact at the factory
Someone who knows your territory and your orders, not a general inbox.
Confirmed when your territory is agreed.
How it works
From first conversation to first container
Tell us about your market
Territory, the brands you carry now, the facilities you supply and your volume. Enough for us to know whether Bench fits what you already sell.
We talk terms and territory
Pricing, margin, territory and what supply looks like in your market. Straight answers, including where we are not the right fit.
Product and sales training
Your team learns the range properly before it has to sell it.
First order and launch
We ship, and you get the launch assets to open the market with.
Apply to distribute Bench
Tell us about your market and we will come back within one business day. If we already have a partner in your territory we will say so rather than leave you waiting.
Prefer email? sales@benchfitness.com